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How to Laser Target Customers and Boost your business with Hyperlocal Content

by Nicole van Zanten ·
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Picture this. You’re selling waterproof boots, perfect for the snow and rain, ideal for your customers who live way up North or in the icey cold tundra of New York and Chicago (in the winter, of course). With your product, you believe that the majority of your customers will be coming from these areas, dueclick to continue…

3 steps to gain followers and increase customers using this social media strategy

by Nicole van Zanten ·
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You’ve developed engaging content for your company’s social media channels and you are increasing followers and likes at a steady rate, but your sales and growth are not gaining the same traction. Does this sound like your situation? If so, it’s time to develop a social media strategy for your business. Not only does aclick to continue…

5 questions to ask yourself before creating a business plan

by Nicole van Zanten ·
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Let’s face it: creating a business plan is a daunting task. We’re talking about strategy documents that can exceed twenty pages in length, goals and objectives that seem more like a fairy tale than reality and pages upon pages in a binder that ends up collecting dust. We should change that, shouldn’t we? At it’sclick to continue…

20 Ways To Get Your First Customer

by Nicole van Zanten ·
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Have you just launched your online store with MadeFreshly? Are you on the search for your very first customer? We’ve put together 20 (yes – 20) ways for you to get your first customer. Read on… 1. Identify influencers – and send them product. 2. Start blogging. 3. Open your business Twitter and Facebook accounts.click to continue…

6 steps to turn first-time purchasers into repeat customers

by Nicole van Zanten ·
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Congratulations! You’ve made the sale. You’ve closed the deal, the transaction is through and the product is shipped. You’re basking in the glory of yet another purchase as the thought crosses your mind… “Will this customer return? How was their experience? Are they happy?” The old adage, “it costs five times more to attract aclick to continue…